Getting influencers to use your song in their Tiktok videos or create a challenge around your music can get your music lots of exposure very quickly.
‘100 Tiktok influencers’ is a contact list of 100 Tiktok influencers that you can send your music to. Contact info is added as Facebook, Instagram, Twitter or Email ID. Most Influencers usually charge a hefty fee for creating a trend using your song but it is often justified since they have a loyal and engaged fan base. If your music is great and suitable for the audience demographic of a an influencer, you can contact that particular influencer and ask if he/she would be interested to collaborate with you.
We have found that it is best to get an influencer to create a challenge and then work with 8-10 slightly smaller influencers to work on the same challenge. This is a proven strategy to get your music to go viral on Tiktok. Once your music is used in a lot of Tiktok videos, people often like to look up the song, follow the artist, subscribe to their YouTube channel, etc. It’s a great way to gain exposure quickly.
This whole process may be a bit expensive. Although it’s always a gamble (since you never know what really resonates with the Tiktok community), it is worth a try if you have some funds to spend and are serious about making it big, because the rewards can be phenomenal.
Lil Nas X's "Old Town Road," featuring Billy Ray Cyrus, had become the longest-leading No. 1 single in Hot 100 history, with an unprecedented 17 weeks on top. How did this happen? Well, it blew up on Tiktok! The power of Tiktok cannot be underestimated. This is a well known story now, but these days thousands of artists are using Tiktok as a promotional tool for their music.
There are tons of new artists being discovered and blowing up every single day. You could be one of them too! Even if you aren’t popular out there or have no interest in creating content on that platform like many musicians, you can still leverage its power by connecting with influencers and getting them to popularize your music!