The fastest and most effective way to get noticed by the Spotify algorithm is to get lots of engagement on your song within the first 7 days.
That is what triggers Spotify's algorithm and helps you get a massive amount of streams in the long run. So how do you trigger Spotify's algorithm?
If you already have a huge following on Spotify, this is very easy because if you simply release your song you have an audience waiting for it, they stream and share and your streams go up into the millions pretty easily.
However, that doesn't happen unless you have hundreds of thousands of followers on Spotify. If you're an upcoming indie artist, it can be hard to get streams without getting your music placed on Spotify Playlists. But the good news is that if you do get on some big playlists, it will be easy for you to get a significant amount of initial engagement. This will help you get into algorithmic playlists and that's when it can turn into a snowball effect where random listeners start placing your song in their personal playlists and over a couple of months your song goes viral.
Every song does not have the potential to go viral via this technique, but it is worth trying this technique on every song because you never know which one will become popular. The songs which stick to an established musical genre tend to do better on Spotify because they are easier to place in big playlists.(There are hundreds of such established genres on Spotify and new genres keep coming up every few months.)
Spotify playlist placement is best accompanied by traction on music blogs, Tiktok, Facebook and Instagram.
The Spotify Playlisting Guide is a 7 page PDF that teaches you about the different kinds of playlists that exist on Spotify, how you can submit music to them, how to approach influencers and more. Some of the tactics in this text are not very intuitive for the average musician but can be extremely powerful when done right. This can be a very useful resource especially if you make great music but don't know how to promote it on Spotify.
This is basically a blueprint on how to grow your streams on Spotify and is written for artists who don't know much about Spotify playlisting.